Morph DocsBilling & Plans
Plans & Pricing
Compare Morph plans — Free, Pro, and Business.
Morph offers three plans to match different needs. All plans include the core personalization engine — higher tiers unlock more conditions, sites, and analytics.
Plan comparison
| Feature | Free | Pro | Business |
|---|---|---|---|
| Price | $0/mo | $19/mo | $39/mo |
| Sites | 1 | 3 | 10 |
| Rules per site | 3 | Unlimited | Unlimited |
| UTM Source | Yes | Yes | Yes |
| Device | Yes | Yes | Yes |
| Visitor Type | Yes | Yes | Yes |
| UTM Medium/Campaign/Term/Content | — | Yes | Yes |
| Analytics retention | 7 days | 30 days | 90 days |
| Conversion tracking | — | — | Yes |
| CSV export | — | — | Yes |
| Weekly summary email | — | — | Yes |
| Priority support | — | — | Yes |
Yearly pricing
Save with annual billing:
- Pro: $190/year (saves $38 vs. monthly)
- Business: $390/year (saves $78 vs. monthly)
Upgrading
You can upgrade from the dashboard's Billing page or via the Plan tab in the Framer plugin. Upgrades take effect immediately — your new limits and features are available right away.
Downgrading
When you downgrade to a plan with lower limits:
- Excess sites are paused (newest first, oldest stays active)
- Rules over the limit remain but can't be edited until you're within limits
- Analytics data beyond the new retention window is no longer accessible in the dashboard
Paused sites stop serving personalization but their rules are preserved. Upgrade again to reactivate them.